It is skilfully put together
Anything that is well crafted usually attacts admiration. Traditionalists regard this as essential, more experimental photographers may subvert it. However, no one serious ignores it.
Most judge a 'good' image as conceptually and technically correct
- Subject is worthwhile
- Main subject is in sharp focus
- Exposure covers the dynamic range
- Composition is satisfying
It provokes a reaction
The image must engage enough people's attention and give them something to think about. On the other hand, 'I've seen it all before' is a sign that the photograph is a failure.
However, being too aware of how others might respond can result in images that try too hard to please, that are too calculated. This opens the unresolved debate in art - what matters most: the artist's intention of the judgement of the viewer?
It offers more than one layer of experience
The photograph must work on more than one level: e..g. context - what is happening here?, emotion, powerful graphics, textural richness of the print. The image moves from good to great if it offers a way of seeing most people have not seen before, yet it strikes a chord.
It has its context in photography
A good photograph is taken with an understanding of imagery that is already out there for public view. A good photographer knows where his or her imagery fits into the context of others' work. Some strive to be like others, others for the opposite.
It contains an idea
Any real work of art must have some depth of thought. This may be a way of composing on the surface or a more intellectual idea deeper down.
It doesn't imitate
A good image does not imitate other art forms, at least not without irony. It explores and exploits its own medium. so, it helps to recognise what photography does best - documenting, reportage with expression, specific optical characteristics (e.g. flare, differential focus, motion blur, reflections, projections - like shadows.
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